Brand Licensing
Licensing can transform a product, increase sales and build a brand!
What is brand licensing?
Brand Licensing is a contractual
permission to use a brand in association with a defined product, for a defined period of time, in a defined territory. Licensing is the process by which a brand / property owner extends a trademark or character out
of its principal environment and onto products of a completely different nature.
How can licensing improve your business?
Licensing trademarks for business
purposes has existed for many many years and consumers are buying more licensed products and brand names now than ever before. Brand Licensing can benefit your business in the following ways:
- Expand your product portfolio
- Drive new revenue streams through licensing opportunties
- Increase your brand's global awareness
- Inspire customer loyalty and build brand equity
- Fuel valuable promotional and retail partnerships
- Make your brand more lifestyle orientated
Licensed products offer opportunities to create differentiation and provide a direct line into the consumer consciousness. Nowhere is this more evident than on the high street where cartoon
characters have become fashion statements and fashion chains are offering licensed home wares and stationery. In supermarkets, the cereal aisles are enlivened by licensed character promotions and cereal brands score
success on other breakfast products. In specialist retailers you find high price point licensed collectibles, and designer goods that use classic iconography to strike a balance between familiarity and cutting edge
product design.
Brand Licensing – Make it happen
Partnerships are at the heart of all licensing deals, and the parties involved in licensing are
increasingly becoming more closely entwined. Licensors deal directly with the retailer, the licensing agent, the licensee or a sales promotion agent.
Who Should Contact Us?
Anyone who has an interest in the business of licensed products should contact us for more information or to initiate business-building deals.
Discover Today new properties, which will turn your products into hugely desirable items that will sell and sell and sell.
|
